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Users will soon have a updated setting that allows them to cut down on the amount of AI-made media appearing in their timelines. This step comes as the platform disclosed that it now features over 1 thousand million AI-generated clips.

Pilot Phase and Launch

The new functionality is in a pilot phase over the coming weeks before a global release. This shift comes amid a surge in AI content, driven by emerging content generation software.

AI Content on Other Platforms

Recent reports that nearly a tenth of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A significant portion of this content is considered “AI slop”, a term for substandard, mass-produced content that is typically illogical or dreamlike.

Our research shows that a lot of users enjoy content made with AI tools, including AI artwork to educational videos, and we aim to give people the option to increase or decrease of that, based on their own likes,” said a spokesperson.

Volume and Proportions

The service announced that there are now over a billion videos on its network identified as artificially created. Collectively, more than 100 mn pieces of content are added to the service every day, making clips made by AI a minor part of its complete catalog.

User Control Features

Viewers will be in a position to limit or boost the amount of AI content they view by accessing the topic control feature in the platform and selecting the AI content topic. Additional categories that currently be adjusted under the filter cover politics, style, beauty, and dance.

Platform Guidelines

The platform’s policies mandate content makers to identify “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is unmarked can be deleted under its community policies.

Furthermore, the app will now apply an AI-generated tag to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This action is designed to help prevent users from trying to bypass the tagging system.

Responsible AI Funding

The platform is additionally launching a $2 million AI literacy fund for experts and organizations to produce educational content about responsible artificial intelligence. This program will support non-profit groups specializing in teaching programming and robotics.

Platform Protection

The video-sharing app has defended its moderation strategy, following discussion over plans to cut jobs for hundreds of safety staff in the UK. TikTok is expected to cut 439 jobs in its trust and safety department in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.

A trust and safety lead explained that people-led review would still have a role, but AI can safeguard staff by removing the most harmful content ahead of it is viewed by staff. TikTok reported a notable drop in disturbing and violent content seen by safety staff over the previous year due to reliance on its automated systems.

“We think that it’s essential to combine staff and AI to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”